About BM

Company Summary

The main aim of the company is to be a full service provider and importer of high-end European home appliances, home accessories and home related sanitary products.

BM was founded by Dr. El-Bialy Ibrhim & Eng. Mostafa Kamal and built upon a foundation of reliability, honesty and quality.

The company is managed by founding members Mr. Ahmed Kamal who is CEO and CEO Executive Deputy Manager Mrs. Merhan El-Bialy.

BM is the exclusive agent of Stiebel Eltron International in Egypt.  This success is due to BM’s dedication to service and a commitment to build a business in the retail market.

Regular re-investment and an increase in network and distributors created the ideal conditions for growth.  These conditions can be leveraged for new brands.

After 10 years of continued growth, BM is currently targeting new sectors to serve existing clients and to cover a wider range of new clients’ needs.

Our Mission

To have high-end European products and new technologies available for the Egyptian market.

To maintain high-quality service for end users by providing advanced home solutions with distinguished after sales service.

We strive to build long-term relation with our customers and distribution networks and increase our Egyptian market share.

To build a long term, reputable position in the Egyptian market

Our Vision

For Brands: We build brand awareness and recognition through our strategic marketing plan, generating higher market shares.

For consumers: To improve the shopping experience for consumers by selling our products along with a full after-sales support.

For Distributers:

To serve our distributors professionally and meet continuous market demands through availability of goods.

Building a dual profitable business relationship by:

  • Creating useful opportunities for our distributors through continues marketing activities.
  • Establishment of rewards programs for sales target
  • Effective and efficient supply chain through delivering technical knowledge and updates through training of personnel







⦁ For Brands, For consumers And Distributers:

⦁ Honesty: Trust the keystone of business.
⦁ Quality: Is integral to our agreements, products and relationships.
⦁ Integrity: We guarantee integrity, strength, and stability.
⦁ Trust : The Way we manage our business allowed us gain our customers trust and confidence.
⦁ Respect: We have earned our respected image and position in the Egyptian market.
⦁ Teamwork: At the core of our business is the commitment to work openly and professionally with our partners.
⦁ Leadership: Being innovative in all what we deliver in terms of products and service.
⦁ Knowledge: Investment in knowledge has the highest payoff.

Our Objectives
  • Increase our share of the Egyptian market
  • Seeking to expand partnerships with international Brands
  • To collaborate with international brands in order to deliver a wider range of appliances, home accessories and related sanitary products to meet growing consumer needs.



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